A successful racing legend with a hunger for innovative product design, Toby Henderson has seen it all.
Welcome mountain bikers! We have an extremely special guest on The Inside Line. Few in out sport have such a storied career as Toby Henderson. He began racing BMX bikes some 40 years ago and turned that desire to race bikes and avoid "a real job" into one of the most varied and successful careers in both BMX and mountain biking. I remember seeing Toby in BMX magazines as a kid and then in mountain bike magazines when I first caught wind of the sport and knew he was a good rider, but didn't realize he had such a passion for product development. I thought the success of the infamous T.H.E. fender was a fluke, but it clearly wasn't. Toby is determined, focused and driven to succeed with his product business, despite the challenges that arise. Through BOX components he's challenging the two monsters of drivetrain with an alternative. Why would anyone take on that fight? Learn why in our interview.
Enjoy some classic Toby photos from the BOX offices.
Visit www.boxcomponents.com for more information on their BMX and MTB products and follow @boxmtb on Instagram.
This episode is brought to you by
Jenson USA
Use code INSIDELINE and get 10% off select items
Oz_Taylor
10/12/2017 1:22 PM
Maxipedia
10/13/2017 1:52 PM
sideshow
10/11/2017 8:45 PM
Looked up T.H.E. while listening (just before the part where he discusses selling it off) just to see what's what over there [spoiler: not much, he wasn't joking]...but, the fenders are going for $7 right now. Guess what's in the mail?
On a different note, what a cool story, quite the hustle and drive! Really interesting to learn about how much he was involved in product development and innovation early on.
dustyyoungblood
10/11/2017 1:01 PM
Stiksandstones
10/11/2017 8:53 AM