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Wow....truly sad and caving into PC pressure. Nothing about using 'Tribe' is insulting or demeaning. It's a group of people with common bond, in this case Yeti bike culture. Textbook definition = "a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader."

Wow. Yes, this will get downvoted but I find freedom to use this language more important than popularity. Counter culture is no longer "counter". Its the culture now. People with values like mine, ones that point to pragmatism, and trying to note how impossible (and dangerous) a task like this (making sure nothing is offensive to anyone ever) no matter the expense, are becoming, oddly, the counter culture. Tribe is not an offensive word. Or rather, if it is, we'd better dig up the root of every single word we currently use and put it before the post modernist committee...