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The cost of repairing mountain bikes is totally prohibitive for the average user. Think about how much you'd spend on repairs if you had to do 100% of repairs at your LBS, and how many days/weeks/months you'd be out of a bike while it's in getting repaired? In the last year for me: Suspension service multiple times Changing tires multiple times Brake pads and bleeds multiple times Rear rim replaced Multiple drivetrain components broken/repaired/replaced It would cost me a small fortune and my bike would spend more time in the shop than out. I know I'm a frequent rider and...

The industry is charging more and more, whilst delivering less and less. Marketing teams are in overdrive to keep sales up and the money flowing in, I'd be intrigued what the warranty bill is as a result of reduced time to market on product development. Mandating longer warranties would force the OEM's to make a better quality product. -Robust frame -Properly sealed bearings with frame tolerancing as per the bearing suppliers manual -Components which are up to the job (creaky CSU's, ebike drivetrain, etc) A year into ownership of my G1 and the frame has been faultless, properly designed, tested...

The current bike industry model is built on consumerism and marginal gains. "10% stiffer" "54 grams lighter" "13 speeds!" It's possible to build an economy around durability, user-friendliness, and repair-ability, but that's just not our sport right now. It will take a cosmically huge shift in marketing for brands to see a benefit in encouraging riders keep their bikes longer, and until that happens we will continue to be a sport that leaves a lot of trash in our wake.

The industry can quit making disposable shit. And people need to get over the weight of bikes. I know that 97-99% of riders could up their fitness or loose weight and both of those things would make more of a difference than some disposable part that saves a few grams.