Its simple. Trek had a LOI. This is usually not legally binding (despite what they say). Gwin knows his time in the limelight is likely limited so he's making the most of it. What gives? If his performance dropped or we hit a major economic downturn Trek would drop him without a regret. So he's doing the same thing. Big whoop. Nothing immoral about it. Supply and demand. Right now there is one of Gwin and a lot of demand. Good for him. Good for the sport. Not a issue of character at all.