Enough of that RAW bullshit, where is great cinematography?

Personally, I get kind of bored and distracted from what RedBull does (for example), with their clever "gimmicks".
It's great cinematography, but there are too many bells and whistles for something that, in my eyes, is better conveyed, at the moment, with a RAW.

But I do agree that it's getting old, mostly because it's "easy" to do and so everyone does it.

For the last 20 years we saw a handful of people bringing fresh video concepts to the MTB world.
From Alex Rankin (with the Sprung and Earthed series), the Parkin Brothers (with Dirt TV) or Clay Porter (with Between the Tape and 3 Minute Gaps). I'd say that Vital RAW is one of those fresh concepts. A low budget, fast paced, super cut.

If we take a look at what skaters do (since they first started releasing skate videos, in the 80s, to what The Berrics do now, for example) there are a few ideas that were brought from them to MTB videos.

Maybe that's what we need again, someone that has seen more than a rider putting goggles in slow motion for 1 minute of a 3 minutes video or a super cut RAW.

No Bullshit. I like the RAW. Some certainly aren't as good as others, but a well made RAW video just captures the true riding experience better than anything else. Imma' call out Clay Porter. He listens to me, I think, kinda, a bit, since I schlepped cameras and booms and whatnot for the T-Mac pedal show, to make the ultimate Vital RAW edit. (Perhaps for T-Mac's upcoming Deity team edit?) To show you and the world the magic of a quality Vital RAW film.

Yeah, I see something different- budget.

The Short Attention Span theater of the web demands more content, more clicks, more ad views, more more more and you can deliver that with one or two guys standing trailside with a couple cameras and dropping those clips into an assembly timeline and spitting that back out all in a day or so.

Even the hastiest of the old New World segments probably had a week allotted to them. If you are paying people a living salary for their highly specific skills to set up, shoot, and edit that material, that adds up quick.

It can take a couple hours to set up a huge cable cam run in the woods to get a shot that lasts for 7 seconds on the screen.

There are heaps of videos at the opposite end of the RAW (and knock off RAW) spectrum from Rupert Walker, Joey Schusler, Secco, Metis, etc and there have been great videos from Diamondback and Kona in recent years that fit the bill of what you want.

It's out there and I think it's available in a very generous proportion of content to effort exerted to create that content when you compare that to the Raw style videos.

You shouldn't live on cheeseburgers for every meal but you don't get to have steak and lobster every day either.

I don't personally understand this argument, as there is so much content out there, it doesn't matter. Every season there are tens of team videos ranging from raw to super polished. It's all there, something for everyone.
Budget is a big factor too, but it's not hard to produce cinematic-style stuff anymore.
Mongoose gets it either way:
https://youtu.be/23MxY52mCQ0

have to agree. i feel like i get an email about a new video which happens to be really well produced every other day.

I suggest this then. turn the volume button on the raw video down all the way. open Spotify or youtube and crank your favorite song while watching raw.

Is there a specific style you miss?

Personally, I miss things like the more personal look at the 2011/2012 World Cups that Vittorio Platania used to create when he worked with Tri-Ride. Even though the videos were released days/weeks after each event they deserved your attention:

https://vimeo.com/26099078

https://vimeo.com/25205125

It's always fun to search back through the archives. Many online videos deserve more than just one play!