<b>Welcome to Maxima Racing Oils. Let's step inside...</b>
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<b>Maxima was founded in 1979, born out of a need to support Ronnie "Dogger" Lechien in his motocross racing career. Steve Benson fills us in on the details.</b>
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<b>Founders Dick Lechien and Roland Reed first developed Castor 927, one of the company's most successful products to date. Maxima focuses on high performance racing applications.</b>
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<b>Having solidified their place as the leading aftermarket lube company in powersports, they've got their sights set on the mountain bike scene next, which will only add more to brand's impressive history. This wall is covered in it.</b>
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<b>No stranger to the mountain bike race scene, Sean "Griz" McClendon is Maxima's new Bicycle Division Brand Manager.</b>
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<b>They've been active in MTB behind the scenes for a few decades, silently making high-end lube and oil products for others. Now it's time to push their own goods.</b>
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<b>The San Diego, California based manufacturing facility serves 11,000 dealers in the USA and distributes to 50 countries.</b>
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<b>Large heating elements are used to bring drums of oil and additives up to temperature prior to the blending process.</b>
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<b>Skilled blenders carefully mix the secret ingredients in massive containers, where they'll remain until it's time to be poured and packaged.</b>
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<b>Bottles are filled on an assembly line that's been around since the company began 35 years ago. It's still cranking away today.</b>
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<b>An average of 17,000 liters of Maxima product are bottled and packaged each day.</b>
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<b>Watch as Maxima's Bio Wash is filled, bottled, and packaged.</b>
<b>New for 2015 is Plush, an advanced suspension fluid made specifically for use in mountain bike forks and shocks. Danny Massie lets us know how.</b>
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<b>The "Zero Fade" high viscosity index fluid ensures consistent damping over a MTB specific operating temperature range.</b>
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<b>While they may be similar, moto and MTB have different demands and therefore require a different formula. Similar to their moto, though, additives are used to extend seal life and protect the system from wear.</b>
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<b>Surface Active Technology is said to eliminate stiction, reduce friction, and lower the force needed for easy breakaway in the initial stroke of travel. All good things.</b>
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<b>The careful balancing act inside the bottle is being tested by some of the world's fastest racers, and Plush will soon be available to the public.</b>
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<b>There's more science in lube than you'd expect, and Maxima's chain and assembly lubes are among the best. Their parafilm based Chain Wax is a long lasting lube designed to reduce abrasive wear and eliminate corrosion.</b>
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<b>Grab a bottle of the ultra-clean Chain Pro for dry conditions and everyday use.</b>
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<b>Maxima tests their lubes for chain noise, duration of lubrication, and friction, among other factors.</b>
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<b>Lab testing is serious business. This fixture runs around the clock while evaluating various lube properties.</b>
<b>Lab test results are used to improve their products. Of course rider feedback comes into play, too.</b>
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<b>Maxima brings the joy of Christmas year round. Seriously!</b>
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<b>When they aren't busy fulfilling thousands of orders daily, the boys in the warehouse are perfecting their skills on wheels. Even the forklift gets in on the action.</b>
<b>Maxima's rider lineup includes Devinci Global Racing, Factory Specialized, Norco International, Brandon Semenuk, Cam Zink, and Kyle Strait.</b>
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<b>Perfected on the factory floor and put to use in your garage and on the trails, Maxima's products aim to make life easier across the board.</b>
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<b>Just like they've done in powersports for many years, Maxima also aims to give back to MTB in a big way.</b>
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<b>Visit www.maximausa.com for complete product details.</b>
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Description
We take you inside Maxima Racing Oils, a brand with incredibly strong roots and winning racers in nearly every powersports scene. Listen in as we cover the company's history, manufacturing, testing, development of new formulas, and re-entry into mountain biking.
Headlined by Sean "Griz" McClendon and fueled by their own after work rides, the company now offers a complete line of MTB products. The range includes Wet/Dry/Wax chain lubes, Plush MTB specific suspension fluid, Bio Wash cleaner, SG-920 specialty seal grease, Racing Hi-Temp brake fluid, and a safe guarded "new bike in a can" secret of World Cup mechanics known as SC1.
Visit www.maximausa.com for more details.
Photos by Brandon Turman
Headlined by Sean "Griz" McClendon and fueled by their own after work rides, the company now offers a complete line of MTB products. The range includes Wet/Dry/Wax chain lubes, Plush MTB specific suspension fluid, Bio Wash cleaner, SG-920 specialty seal grease, Racing Hi-Temp brake fluid, and a safe guarded "new bike in a can" secret of World Cup mechanics known as SC1.
Visit www.maximausa.com for more details.
Photos by Brandon Turman
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