Purple Hayes Is Back

Mequon, WI – Hayes Brakes is proud to announce the return of the limited-edition Purple Hayes brake kits, a release that has become an annual tradition. Originally designed for our elite sponsored athletes who compete at the highest level, this year’s production run includes a limited number of extra units available for sale to discerning mountain bikers who want to emulate the performance and prestige of the sport’s strongest athletes.

PURPLE HAYES: A COLOR FIT FOR ROYALTY

Purple has historically symbolized power, prestige, and exclusivity, and the Purple Hayes colorway embodies these qualities in the realm of mountain biking. The iconic purple design pays homage to Hayes’ legacy of innovation and performance, standing as a testament to over 25 years of redefining braking standards in the MTB world. The Purple Hayes version of the Dominion A4 brake is a visual and functional masterpiece, designed to celebrate Hayes’ heritage while delivering world-class performance. Official Hayes-sponsored riders across all disciplines will equip their bikes with Purple Hayes, showcasing a bold statement of pride and elite-level quality. For a fortunate few, the limited availability of these brakes provides an opportunity to ride the same high-performance components used by professional athletes.

A CELEBRATION OF HAYES’ HERITAGE

First launched in 2000, the original Purple Hayes brakes achieved instant cult status, combining bold aesthetics with groundbreaking performance. This year’s limited-edition release continues that tradition, featuring the Dominion A4, Hayes’ highest-performing brake to date. Engineered with precision and crafted for reliability, the Dominion A4 in Purple Hayes delivers unparalleled braking power, modulation, and durability—a true symbol of MTB royalty.

Hayes has been at the forefront of hydraulic braking innovation since 1997, setting industry standards that have shaped mountain biking as we know it. From rotor sizes and mounting systems to proprietary advancements like fixed calipers and slotted adjustments, Hayes has continually pushed the boundaries of what’s possible in braking technology. Over the years, Hayes brakes have earned their place in history by winning multiple world championships, dominating World Cup stages, and featuring prominently in the most prestigious competitions around the globe. The Purple Hayes colorway celebrates this legacy, while its cutting-edge design ensures it remains a leader in modern MTB performance.

LIMITED AVAILABILITY

The Purple Hayes brake kits are produced in small quantities as part of our annual production run for professional athletes. The remaining units will be available for purchase on a first-come, first-served basis. This exclusive opportunity allows riders to experience the same level of performance as the pros while making a bold visual statement on the trail.

DON’T MISS OUT

Purple Hayes brake kits are more than a nod to Hayes’ iconic past—they’re a celebration of its ongoing commitment to excellence and innovation in mountain biking. Quantities are extremely limited, so don’t miss your chance to own a piece of MTB history. Get yours before they’re gone!

Brakesets are on their way and should be available for sale between beginning and middle of March. Consumers can sign up to be the first in line at the following links:

EUROPE:
https://eu.hayesbicycle.com/collections/disc-brakes/products/purple-hayes-dominion-a4-brake-kit

USA:
https://hayesbicycle.com/collections/dominion-a-series/products/purple-hayes-dominion-a4-brake-kit

ABOUT HAYES BRAKES

Hayes Brakes is a leader in high-performance braking systems for mountain biking. Since its inception, Hayes has revolutionized the sport with continuous innovation and a dedication to producing the finest hydraulic braking systems. From the earliest designs to the cutting-edge Dominion A4, Hayes remains committed to delivering unmatched performance and reliability to riders worldwide.