INTENSE FRAME FIRST 1

Every great ride starts with the frame—the foundation of performance, optimization, and the ultimate riding experience. The INTENSE Frame First program puts you in control, allowing you to build a bike that is truly unique to your style and performance needs without breaking the bank. 

This program gives riders the freedom to work with their dealer to select specific components that fit their desired INTENSE frame. By streamlining the process and optimizing pricing, INTENSE ensures that every component available through the platform is perfectly compatible with your chosen frame—at a better value. 

Thanks to our partnership with Quality Bicycle Products (QBP), we are putting the power back into the hands of riders—giving you access to the latest components and the flexibility to create a bike tailored exactly to your needs through your dealer. 

Perks for the customer through the deal:

50,000 Components – An unlocked catalog of 50,000 bicycle components, giving you the power to fine-tune every detail, optimize performance, and craft a bike that’s truly one of a kind.

300 Component brands – With a lineup of 300 renowned and 70 exclusive component brands, you have the power to fuse familiar favorites or experiment with new combinations.

Value - Building a custom bike doesn’t have to break the bank with our new dealer-centric business model. Our goal is to provide a seamless experience for both riders and dealers, ensuring you receive a bike designed for your needs, your style, and your performance goals.

To get started, check out the Frame First Program. [Click here to learn more.]