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Fancy winning a 4-day trip for 2 to visit the Sea to Sky Corridor, and $1,000 in Sombrio gear to wear while you're there? That's exactly what Sombrio have lined up for one lucky (North American) winner, and even if you don't win the grand prize, plenty of other prizes along the way and the chance to showcase your raddest mountain biking stories along the way. Check it out now!

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Press Release:

March 19, 2015 – North Vancouver, B.C. – Sombrio, a brand of Dorel Industries (TSX: DII.B, DII.A), is pleased to announce the launch of #LUXURYOFDIRT, a contest showcasing the brand’s passion for life on two wheels. The brand, together with Sombrio sponsored riders, such as Darren “The Claw” Berrecloth, will share their #LUXURYOFDIRT stories (through a series of 4 webisodes) with mountain biking communities world-wide. Sombrio will ask its audience to engage by sharing their very own #LUXURYOFDIRT stories online with a chance to win great prizes.

According to Freeride athlete and Sombrio Cartel team member Darren Berrecloth, #LUXURYOFDIRT is all about “the smell of cedar and mud, creativity and imagination, grimy fingernails and calloused hands. It’s about the challenge and the fear. It’s about the freedom.” As each webisode is released, fans and consumers will learn what #LUXURYOFDIRT means to other Sombrio Cartel athletes such as Jill Kintner, Bryn Atkinson and Katie Holden.

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Sombrio, in partnership with Big Mountain Bike Adventures, will give away an exclusive 4-day mountain bike trip for 2 to explore the Sea-to-Sky Corridor and experience the best of Whistler, Squamish, Pemberton and Vancouver’s world-famous North Shore as well as $1,000 in brand new 2015 Sombrio gear. The trip includes: 3 nights’ accommodation, 4 days of privately guided riding, all meals and transportation along with a guest appearance from a Sombrio team rider.

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Entering the contest is easy. Consumers are asked to visit www.facebook.com/sombriocartel, like Sombrio, and fill out the entry from sharing their #LUXURYOFDIRT with Sombrio. Once entered, fans will receive a promo code for 10% off their next order on www.sombriocartel.com.

Fans will also have more chances to win on Instagram. Every Wednesday through April 22, Sombrio will be giving away “The Claw’s” signature kit – the Disciple Jersey and Pinner Shorts. To enter the weekly giveaway, consumers can post a photo showing Sombrio their #LUXURYOFDIRT on Instagram and include the #LUXURYOFDIRT plus tag and follow @SombrioCartel. Then on April 29, the winner of the Grand Prize trip will be selected.

The #LUXURYOFDIRT contest celebrates Sombrio’s deep-rooted passion for bike culture. Sombrio was created out of the need to fill a void for gear that could stand up to the rigors of mountain biking. It has been at the forefront of the sport since its inception in 1998, blending fashion and function to bring a truly unique product to the market. Sombrio offers gear that is specifically designed for the fashion-forward mountain biker, and after 17 years of innovation, the brand remains true to its core.

“We are excited to launch this contest in partnership with our athletes,” said Jaime Williams, Director of Marketing at Sombrio. “Each video showcases not only their specific mountain bike discipline, but also their individual #LUXURYOFDIRT stories.”

The #LUXURYOFDIRT contest will be available to fans across North America. For more contest details, check out the brand on Facebook @SombrioCartel and Instagram @SombrioCartel.To learn more about Sombrio, visit the brand at www.sombriocartel.com.

About Big Mountain Bike Adventures

Big Mountain Bike Adventures is an award-winning Whistler-based travel company that offers guided cross-country, all-mountain and downhill mountain bike holidays to 14 countries worldwide. BMA’s trips are careful symphony of details, melding great singletrack with professional local guides and professional riders, cultural highlights and regional secrets in a seamless and unforgettable trip. Big Mountain Bike Adventures is the leader in guided mountain bike travel.

ABOUT SOMBRIO

It all began in 1998 with a single pair of mountain bike shorts, and in 2002 Sombrio launched its first full range to market, bringing a lifestyle aesthetic to mountain biking that no one had seen before.

Today, Sombrio continues to innovate fashion-forward, functional elements, to live and breathe the two-wheeled culture, while supporting a unique roster of athletes, who along-side Sombrio, strive to make the mountain bike world a more vibrant place. For more information on Sombrio please visit www.sombriocartel.com.

Sombrio is a brand of Dorel Sports, which includes the brands Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI.  Dorel Sports is a segment of Dorel Industries (TSX: DII.B, DII.A), a world-class bicycle and juvenile products company. Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. Dorel Home Furnishings markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 11,500 people in facilities located in twenty-five countries worldwide.

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