Teva Athletes Host Top 10 Freeriders For $10,000 Purse On Snow 3

01.26.12 (Goleta, CA) – For Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) the countdown begins to February 9-12th where the top ten freeride mountain bikers will converge in the town of Vail, CO for the only winter competition in North America  at the inaugural Winter Teva Mountain Games presented by Eddie Bauer.

Teva team riders Jeff Lenosky, Cam McCaul, Kurt Sorge and Sam Pilgrim collaborated to create the list of 10 riders (one spot TBA) who were invited to take part in this weekend experience. Once in Vail, each rider will get exclusive access to the mountain - from lift tickets and rentals to housing and happy hours courtesy of the Teva team.

 

The 2012 rider list includes:

The Teva Best Trick Bike presented by Thule competition will take place at the inaugural Winter Teva Mountain Games on Saturday evening February 11th at 6:30pm MST. The winner will be selected from a first run best trick followed by open jam session. Judges will also be awarding “random acts of radness” throughout the event.

“The premiere and most spectator friendly event we have lined up is the Teva Best Trick,” says Jeff Lenosky, Teva athlete, course designer and judge.“This is going to be a nighttime event taking place on a 40-50 foot jump, similar to what you would see snowboarders hitting. These guys will be throwing down their hardest tricks battling it out for $10,000.”

Other bike events taking place during the weekend include the Dual Slalom Downhill—an all-out speed descent on Vail Mountain's Golden Peak, with a $5,000 USD cash purse—and the On-Snow Bike Crit, a short-course format that covers the lower portions of Vail Mountain, with a $4,000 USD cash purse.

Teva introduced the Links, its first mountain biking shoe, in Fall 2011. Designed in collaboration with professional mountain biker Jeff Lenosky, the Links is a purpose-built freeride shoe loaded with technical features.

For more information on Teva please contact Jaime Eschette at jeschette@deckers.com or via phone at 805-967-7611 x1178.


Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” varies, but everyone understands an adrenaline rush and staggering sense of wonderment. These are the life-defining moments that Teva helps to provide. Born on the Colorado River in 1984, Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold. www.teva.com  

During February 10 – 12, 2012 winter in the Rockies will never be the same as professional and amateur athletes converge on the mountains and villages of Vail for a celebration of adventure sports, music, art and the great outdoors. The Vail Valley Foundation’s first-annual Winter Teva Mountain Games presented by Eddie Bauer feature competitions in mixed climbing, mountain biking, Nordic and telemark skiing, ski mountaineering and snowshoe racing with $60,000 in prize money on the line, along with a one-day vertical challenge in Vail’s legendary Back Bowls. The winter festival in Vail comes to life with free concerts, films, an interactive expo area, demo events and of course - dogs. www.tevamountaingames.com