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PRESS RELEASE

THOR MX Launches 2022 MTB Gear Collection 3

The original MX gear brand expands mountain bike line including Intense Cycles co-branded gear.

THOR MX Launches 2022 MTB Gear Collection

Poway, California (August 9, 2021) - Living the two-wheeled-life is not limited to the tracks and trails only accessible via combustion engines. With an extensive history as the original motocross race wear brand it was only natural for THOR to crossover into the mountain bike world. Whether an integral part of your cross-training routine or enjoyed as an evening rip with friends, THOR is proud to offer a line of Bike apparel that is inspired by our decades-long dedication to perfecting motocross equipment. The new Assist collection bridges the gap from casual trail riding, to all-out downhill racing. From thigh-burning climbs for PRs, to e-bike cruises for pure enjoyment, Assist has got you covered. 

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To help maximize their new venture into bike apparel, THOR added five-time UCI World Cup Champion and eight-time USAC National Champion, Aaron Gwin to the factory team. Hailing from Southern California, Gwin started his two-wheeled domination early on racing BMX at a national level, then quickly graduating to the motocross racing scene throughout his teenage years. At 20 years old, he was encouraged to give downhill mountain bike racing a go and saw immediate success, competing on the UCI world stage after only 8 months of racing. “I’ve been a huge fan of the THOR brand since I was a kid,” said Gwin. “My dad bought me my first THOR kit from the local motorcycle store when I was twelve and I always dreamed of racing for them as a pro when I grew up. Having the opportunity now to be the rider who will launch the THOR brand into mountain biking is pretty awesome. It’s funny how certain things in life come full circle, this is definitely one of those childhood “dream come true” type of moments for me. I can’t wait to get started.”

 



THOR 2022 Collection

Assist Long Sleeve Jersey

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Features 

  • Durable polyester main fabric
  • Performance fit
  • Hybrid set-in sleeve
  • Moisture wicking materials 
  • Long sleeve design
  • Color way: Banger Black/Charcoal
  • Sizes: X-small, small, medium, large, X-large, XX-large
  • MSRP $44.95 USD

Assist Short Sleeve Jersey

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Features

  • Durable polyester main fabric 
  • Performance fit
  • Hybrid set-in sleeve 
  • Moisture wicking materials 
  • Short sleeve design
  • Sizes: X-small, small, medium, large, X-large, XX-large
  • Color ways: React Midnight/Teal, React Gray/Purple, Shiver Black/Gray, Shiver Teal/Midnight 
  • Intense Cycles color ways: Chex Red/Black, Chex Black/Gray, Dart Black/Red, Dart Gray/Black
  • MSRP $39.95 USD / $44.95 USD (Intense collab)

Assist Short

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Features

  • Motocross inspired design and construction for MTB and eMTB performance
  • Constructed with premium In-Motion fabric 
  • Rear yoke stretch panel allows additional mobility for active riding position
  • Two zippered pockets for on-the-trail storage
  • Snap closure with hook and loop fly ensures a secure fit 
  • Side cinch system allows for precision waist adjustment 
  • Interior waistband silicone print for secure placement 
  • Sizes: 28-40-inch waist
  • Color way: Teal
  • Intense Cycles color way: Gray
  • Liner short sold separately (MSRP $39.95)
  • MSRP: $79.95 / $89.95 (Intense collab)

Assist Glove

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Features

  • Silicone treated fingertips for improved lever control
  • Hook and loop wrist closure
  • Perforated Clarino palm
  • Minimalist chassis design
  • Wrapped inner-thumb for durability
  • Athlete inspired fit and function
  • Color ways: Black/Gray, Midnight/Teal, Gray/Purple
  • Intense Cycles color ways: Dart Black/Red, Team Black/Red, Chex Black/Gray
  • Sizes: X-small, small, medium, large, X-large, XX-large
  • MSRP $24.95 USD / $27.95 USD (Intense collab)

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For more information on THOR's entire bike lineup, visit www.thormx.com

About THOR Motocross

THOR was founded by 4-time World 250cc Motocross Champion, Torsten Hallman, in 1968 in San Diego, California. Two years earlier, Torsten had come to the United States at the request of Husqvarna to help promote the bike and introduce it to the US market. Torsten saw the American racer’s potential and the need for quality motocross gear so he began importing pants, gloves and jerseys under the brand name Hallman Racing, or THOR (Torsten Hallman Original Racewear). This was the beginning of THOR.

Over the years, countless races and championships have been won by riders wearing THOR. Every product is a progression, a new step forward in design and performance. Always racing forward, always respecting our past, always focused on building quality products that exceed rider expectations.

The First, The Forever...Torsten Hallman Original Racewear

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