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INTENSE Bikes going Direct?

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12/3/2017 6:15 PM

Intense have issued info to UK dealers that they are going direct to consumer, now, their official site, is undergoing change, as a "SHOP" site https://intensecycles.com/password

Guess we will find out soon, if its localised, or a worldwide push

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12/4/2017 2:07 AM

If it is indeed true - then it's a case of " If you can't beat them...join them".

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12/4/2017 2:27 AM

kwapik wrote:

If it is indeed true - then it's a case of " If you can't beat them...join them".

Seems true, as theres new Ads on pinkbike saying BUY ONLINE or in store. Looks like its coming down here to Australia as well, as same site at www.intensecycles.com.au , no release date there as yet tho just a coming soon. The sites are Shopify sites, so set up for purchasing, they may still link through to dealers, dependent on the strategy

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12/4/2017 7:08 AM

it's official
press release - https://www.vitalmtb.com/news/press-release/Intense-Cycles-Goes-Direct-Reduces-Bike-Prices,1838

inside line podcast w/ steber, discussion about their Rider-Direct program starts at about 55 mins in (but the whole show is worth a listen) - https://www.vitalmtb.com/features/The-Inside-Line-Podcast-Jeff-Steber-Founder-of-Intense-Cycles,2098

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12/4/2017 10:20 AM

Really enjoy your inside line podcasts. They can be both informative and humorous. Great work.

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