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jeff.brines Liked a comment about Press Release Yeti Cycles Abandons Use of Tribe in Marketing

7/14/2020 2:29pm
Wow. Yes, this will get downvoted but I find freedom to use this language more important than popularity. Counter culture is no longer "counter". Its the culture now. People with values like mine, ones that point to pragmatism, and trying to note how impossible (and dangerous) a task like this (making sure nothing is offensive to anyone ever) no matter the expense, are becoming, oddly, the counter culture. Tribe is not an offensive word. Or rather, if it is, we'd better dig up the root of every single word we currently use and put it before the post modernist committee...
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