All

While 29ers are absolutely faster, using them in a consistent and dominating manner will be a generational upbringing type thing, much like clipless pedals. Give it another 8 years or so and most of the race bikes will be 29ers and it will be considered weird to be on anything else.

It's entirely possible for social media post counts and content to be included in contractual obligations. So If a rider is up for renewal, or simply has a deadline to make, or wants to reach a milestone where they can break a contract early, then social media posts might be a requirement that needs to be fulfilled. Given how weird...

Laurie Greenland returning to Trek?