If it's anything like their other "game changing" products like angular contact bearings, Zero ceramic, XD15, etc etc, it actually will be worse than what's out there. They constantly hype greater load capacity, side load handling, among other traits, when the fact is that bottom brackets see little side loading (a radial bearing can take some side load, except for MAX full complement types) and that sealing is by far the biggest issue. The only time I ever see bearings with load damage is when there's an underlying alignment issue.