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Alright well didn’t mean to get all up in arms but I think Gwin is telling the truth. Maybe it wasn’t the most thought out press release but those look like third gen e13 cranks. Either way I still wouldn’t run them or any carbon crank for that matter. Ti is the way to go but not affordable.

Shopped my @ss I took the video that went viral. Neko came up to us and asked for the crank and pedal back and we gave it to him. The video was air dropped to a Canadian rider who also broke a crank there and he sent it to Vital. Believe it if you want but that’s how it went.

You can see in this photo that the cranks are the older style. They have the white letters that say "ethirteen components" and the newer 4th gen on e13's website are different cosmetically.