Fox and others go into marketing detail about why they are the best (despite not working like they claim). On the other hand, Ohlins DO work, and work well. They don't need marketing bullshit because their products straight up work. Though if you want to know more about their technology, look at Cane Creek's shocks and that will tell you most of it. Though I have never found out exactly how their forks work and I'd like to know the differences in the Boxxer and 40 kits.