Our passion lies in engineering but it doesn't stop there. As a global organization with a diversified footprint our team is committed to making a difference. The goal for ‘22 is to build a deep a connection with our teams, athletes and riders everywhere to build a shared responsibility for advocacy.
Follow, like, and share the Athletes we sponsor and our we*thirteen Advocacy Programs as we continue to organize to foster change.
We kick it off our we*thirteen program with Eliott Lapotre.
Eliot is a Trail Boss - he lives to find and dig trails around his hometown in the Eastern part of France.
Since going fully professional in 2018, Eliott has continued to expand to hone his craft as he elevates, connect and inspires riders to follow their passions. In 2021, after a long hiatus due to the pandemic, we met up with Eliott to document his spirit, life and his passion for freestyle riding and trail restoration.
With two small cameras and basic audio recording equipment, our goal was to connect with Eliott's soul, the epic landscape and trails he calls home, and the magic that he creates with heart, shovel and bike. What came through most was the undeniable calling that Eliott is called upon – to inspire the mountain bike community at large, and to appreciate and give back to the mountains we ride.