Press Release

FLIP THE SWITCH Featuring Georgia Astle

Watch Georgia Astle explore some of British Columbia’s most striking landscapes, on a search for terrain to push her riding, inspired by a rising tide of female freeriders around the world.

 

If you don’t have role models to look up to, it’s harder to progress as a rider. Georgia Astle grew up chasing her older brother. “If he could do it, I could do it” she figured. But that could only take her so far.

2022 Devinci Bikes - Georgia Astle Video Project - Liam Wallace LOW RES-06607

As Geo developed as a racer, she learned to push herself. She got comfortable “flipping the switch” and pushing against the clock. But when Geo looked beyond racing, there weren’t a lot of women pushing the limits of freeride. Until all of a sudden, there was.

2022 Devinci Bikes - Georgia Astle Video Project - Liam Wallace LOW RES-00267

Watch Georgia Astle explore some of British Columbia’s most striking landscapes, on a search for terrain to push her riding, inspired by a rising tide of female freeriders around the world.

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