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Atlanta, GA (Oct. 15, 2013) Vee Tire Co announced today they have hired  former MTB and BMX World Champion Mike King as its Tire Development Manager and Brand Ambassador. In addition to tire development duties, KHS Bicycles is supporting Mike and Vee Tire Co in testing efforts with their Road, All Mountain and XC line of bikes that will fall under the Brand Ambassador role. Mike will be attending races, bike demos, and promotional events not only for Vee Tire Co, but for his supporting cast of sponsors.

One of the few Americans to win a UCI Downhill and BMX world title competing on the international circuits, King most recently worked for the UCI as a BMX technical delegate and served as a BMX commission member, as well as landing some consulting projects most recently with USA BMX. Before that, King worked with USA Cycling for seven years as the BMX Program Director, where he helped develop young American BMX Olympians and served as head coach for the U.S. Olympic BMX teams at the 2008 Beijing and 2012 London Olympic Games.  King is also a member of the National BMX Hall of Fame and will be inducted into the U.S. Bicycling Hall of Fame next month in Davis, Calif.

“In our quest to continue to make the best tires available, we are now able to lean on Mike’s expertise to ensure we get that end result for our consumers,” commented Tony Degollado, Vee Tire Co Marketing Manager. “I have known Mike for over twenty years and his work ethic is extraordinary and you don’t achieve that many championships without it,” commented Tony.

“Vee Tire Co approached me at Interbike this year and asked if I was interested in testing and developing tires for them,” stated Mike King.  “I have design and developed tires in the past for other brands and this is an area I know I can bring instant value and expertise. I am excited and looking forward to the challenge of putting Vee Tire Co on the map.”- noted, King.

For more information on Mike King you can contact him directly-

Vee Tire Co is a premium tire company focused on technology, quality and value.  Office headquarters are based in Atlanta, Georgia. For further information, please call (404)305-9394.


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