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Aiming to dominate the freeride world in 2011, Specialized is excited to announce the addition of Swedish pro Martin Soderstrom to their freeride program. Specialized will sponsor Martin with frames and saddles for at least the next two years and will be joining two of the best, Darren Berrecloth and Matt Hunter, to create one of the most diverse—and dangerous—freeride teams in the world. Not only do this year’s athletes represent the best in the business, the two decorated vets and the young up-and-coming pro are not shy when it comes to product development. Specialized will make the best use of this partnership to take their products to the next level, as we’ve already seen with their XC and Downhill collaborations. Supported by strong partners for the 2011 season, expect Martin to nail some of the sickest tricks at 26TRIX, Vienna Air King, Rocket Air and the Crankworx events.

MARTIN SODERSTOM – Rides the P.3, SX Trail, Demo 8
DARREN BERRECLOTH – Rides the P.3, SX Trail, Demo 8
MATT HUNTER – Rides the Enduro, SX Trail, and Demo 8

Martin Soderstrom
Photo:  Alessandro di LulloMartin is fortunate to have two notorious rippers as teammates, Darren Berrecloth, and Matt Hunter. Darren’s 2010 results include winning VW’s Best Trick at Crankworx with an insane Switch-360 Lookback. He also placed 3rd overall in the FMB World Tour, and 3rd place at the RedBull Rampage. Like last year, he will ride his SX Trail, Demo 8, and P.3 on some of the craziest terrain we have ever seen.
     “I just bought a sick new pad and I’m building some awesome new trails in the backyard. I am going to Argentina here in a week or two to continue filming Where The Trail Ends, which is a film about travelling into the furthest regions to find the sickest big mountain lines. Contest series as usual, but more to note is my event - the Bearclaw Invitational, which will be held at Mt Washington on Aug 6th. Be ready.”

Darren Berrecloth
Photo: Baxter Redfern 2010Darren’s goal this year is to find out how to take big mountain riding to the next level. He just gave us a sneak peek on his recent progress courtesy of Freeride Entertainment
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Matt Hunter
Photo: Sterling Lorence - Follow Me 2010Meanwhile, Matt Hunter has been touring the planet on his Enduro, SX Trail, and Demo 8, giving Specialized hundreds of pages of editorial content in magazines since 2003. Matt has appeared in films such as LifeCycles, Follow Me, The Collective, Seasons, Roam, Back in the Saddle, New World Disorder 5, and Suspect, resulting in enough media coverage and video clips to keep us all stoked for the next 20 years.  This year, Matt will be involved in more video projects as he travels the world to show us the best places to ride in 2011.

Be sure to check out http://www.iamspecialized.com to see the latest updates and videos from Matt, Darren, and Martin.
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