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September 30, 2013

The Gravity Cartel LLC - National Sales and Promotions Manager - Victor Sandrin

Spank Industries and iXS are proud to announce the creation of a new U.S.-based sales, warranty and promotions office.  The brainchild of Gavin M Vos, the Gravity Cartel was born as a joint effort to broaden product availability, and ensure exceptional service at the dealer and consumer levels. The Gravity Cartel, Spank and iXS are focused on the rapidly growing “gravity” segment of MTB, from Trail/ Enduro to FR/Dh. Stock is currently in place in its Vancouver, WA, based warehouse, and The Gravity Cartel has already begun to ship to dealers across the country.

Now in its tenth year of operations, and distributed in over 30 countries around the world, Spank Industries started in Germany, but is no stranger to USA. Spank is currently distributed by BTI, SBS, and KHS in the States. However, with recent expansion into new markets and a strong level of sales growth, the brand felt a need to boost their US presence with a “man on the ground”, to heighten product availability, develop grassroots promotional activities, and improve sales and warranty service. 

Mike Dutton-Spank Ind. Brand Manager: “Our primary objective at Spank is to provide World Cup level products through the traditional dealer network, with a price structure profitable for everyone. Spank now maintains in-house product design, development, testing and manufacturing of our exclusive components, allowing us the highest level of control over our production and cost effectiveness.”

Switzerland’s iXS has been a force in Europe for years, as the creator and promoter of the iXS Downhill Cup, with 27 races in 7 countries.  Now available to the US market, iXS is known around the world for their protective gear and helmets, but also produce a unique line of riding apparel. They work closely with their athletes to create a product that really works for its intended use, exemplified by the wildly anticipated new Trail RS helmet, designed in conjunction with Ritchey Schley.  The Gravity Cartel is actively establishing partnerships with new dealers.

Pascal Haf- iXS Brand Manager: “The North American market is a very important area for us as a major influence in the global mountain bike scene.  We are very excited to have an office in the US to build a strong partnership with the IBDs, learn from them, and provide them a superb product with unique technology and engineering, at a great value for the money.”

Through this new US office the brands will be implementing a new MAP/MSRP policy designed to keep the value of the brands high and guarantee all shops are able to earn the margins they need.  The Gravity Cartel is also offering special introductory incentives to dealers bringing in both brands.

New US Sales Manager Victor Sandrin: “ Both Spank and iXS are dynamic companies that offer shops and consumers so much value for their money and both have great stories to tell.  Spank makes their bars, stems, pedals and rims in their own factories so they are not just slapping a name on someone else’s product. They take such great care in making their components,  which I think a lot of people just don’t know about.  iXS has a rich 100 year family history in Swiss distribution, and since 1979 has made protective gear and apparel for motorcyclists. Over the past 10 years the Sports Division has been producing some great gear for cyclists combining Swiss quality and great fit. Shops and riders will be pleasantly surprised when they see it in person”

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For more information please contact Victor Sandrin at 360 952 2363 or email

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