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StepUp Agency is pleased to announce that freeride pro Pierre-Edouard Ferry will be riding for the
French bike company LAPIERRE in 2011.

Also EASTON wheels and MICHELIN tires recently signed the rider from Lyon, France, for the upcoming
season.
Photo
Pierre Edouard Ferry is one of the most versatile riders in Europe, well known for his uid riding as well as his hard-work in the bike industry: own editorial sections in magazines, lm and photo shootings, being the head of course design at the FISE contests or organizing his own jam in a backyard playground are only a few of his varied activities.

As a long-term member of the famous ADIRIDAS team, Pierre-Edouard was up to settle a good collaboration with a bike company that could help him promoting the freeride sport around Europe. His experience and knowledge within the bike scene and industry qualies him in a perfect way to support LAPIERRE in their R&D of new freeride models – from dirt jump, over slopestyle, to big mountain frames and complete bikes.

"Being heavily involved with long time sponsors such as ADIDAS or SRAM with the BlackBoxLabs, I was looking for such a level of involvement with a bike company. I'm truly happy with our rst meeting at LAPIERRE and I'm more than optimistic for the future. They are open to new ideas and always want to keep on progressing. And I’m really more than happy to discuss technique issues with a true legend like Nico Vouilloz..."

Beside LAPIERRE, Pierre Edouard will be riding for EASTON wheels as well as MICHELIN tires in 2011. " I'm stoked of these changes, EASTON is really committed to make good products. It’s the only way that a partnership with a brand can really work out for me...."

Pierre is also enthusiastic about his new coop with MICHELIN tires: "MICHELIN is a really big name in the tire industry, and I'm really happy to work with this traditional French family enterprise that became a big global player."

Pierre Edouard Ferry is 29 years old from Lyon, France, riding for LAPIERRE bikes, ADIDAS, SRAM, ROCKSHOX, AVID, TRUVATIV, ADIDAS eyewear, EASTON wheels, BELL helmets, GIRO gloves and MICHELIN tires in 2011. He is managed by StepUpAgency, a new action-sports orientated agency providing marketing, communication and media support to riders and brands.
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