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Two French companies join forces to share pedal technology


Haverhill, MA — February 26, 2013 — The French companies TIME and Mavic are pleased to announce the signing of an agreement for a technical collaboration to develop and market automatic road and MTB pedals made in France based on the ICLIC and ATAC technology.

“Such a strategic alliance allows the 2 brands, whilst remaining independent to share their experience and join forces to explore new technological opportunities with the objective of developing products of the highest quality,” said Roland Cattin, president of Time.

“I am convinced that this alliance will contribute to the success and development of our 2 brands. Our respective expertise will allow us to meet our consumers’ needs with the best performing and most innovative solutions,” added Bernard Millaud, president of Mavic, SAS.

These two French companies share the same values of innovation and quality to create top of the range products. Combining their respective expertise will create a considerable advantage in a highly competitive environment.

About Mavic
Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Haverhill, Massachusetts.  Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear.  Mavic information can be reached on the World Wide Web at

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