Haro Launches New Website

www.harobikes.com/mtb

Haro Bicycles has launched a new website with a completely
updated look to showcase its 2011 MTB/Asphalt product, news, athletes, videos,
photos, and company information.

“We redesigned the vast majority of our entire 2011 model
line, so it made sense to also redesign the website,” said Jill Hamilton,
MTB/Asphalt bike brand manager.  “Had we not redesigned it after making so many
awesome changes to the product, it would have been like putting on worn-out
shoes with a crisp, new suit”.

The new website reflects Haro’s continued commitment to video
as a means to get their message across to consumers.  Each bicycle model page
will host a short educational video clip explaining the features and benefits of
that model.  All of these short video clips are rolled up into a “Videolog”
digital catalog which will also be made available for viewing on the website. 
In addition to the product-oriented video clips, there will be plenty of action
videos featuring Haro’s athletes uploaded on a regular basis as
well.

In effort to better support a “paperless” environment, the
site also features a digital version of the 2011 Haro MTB/Asphalt bike catalog
that can be viewed in a similar fashion to a printed catalog by virtually
“turning” the pages.  Users will have the ability to print the catalog and share
the catalog with others via e-mail or on their personal social media pages. 
Previous year catalogs will also available for viewing.

The new site also features complete 2011 product information,
news, athlete biographies, a dealer locator, FAQ, and company
information.

To view the new website, please go to www.harobikes.com/mtb.