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For Immediate Release

Grand Junction, CO – DT Swiss has added a Wheel Demo Program to its current Event Schedule.
DT will be offering free wheel demos at several events this 2014 season such as Tri-California series, Crested Butte Fat Tire Festival, Vineman 70.3 Triathlon, Mountain Bike Oregon, Breck Bike Week, Grand Junction Offroad, and Pedal the Plains.

"Providing demo wheels for riders has been something that recently we at DT Swiss have been attempting to do more of, primarily for the simple reason that once someone rides our product, all becomes clear and they are then convinced of the performance offered. We at DT know just how good and consistent our product is but we need to get the word out.  If a picture is worth a thousand words, then actually riding the DT Swiss product is worth far more than we could possibly say!" Chip Barbieri, CEO DT Swiss Inc.

Among the wheels offered for Demo are the new Spline 1 MTB and the RC Carbon road line, as well as other selected high end wheels from the 2014 DT Swiss line up. The Demos are free of charge and riders are encouraged to ride as many different models as they like. “We feel that the best way to get to know our customers isn’t by JUST showing them our products on a wall or catalog. I want to put our wheels on your bike, ride the trail/road with you so you FEEL the difference a DT wheel makes.” Shane Hensley, Marketing/Events Manager DT Swiss Inc.

Recently at the 2014 Ride The Rockies, DT Swiss was given the Demo Diva award. The Demo Diva award is voted on by participants and was awarded to DT Swiss for going above and beyond by providing exceptional service and an award-winning product that keeps people coming back for more.

About DT Swiss
Since 1994, DT Swiss has been a global manufacturer of high quality, Swiss engineered products. Our goal is to enable cyclists worldwide to enjoy their sport through our components.

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