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7iDP is the result of 7 people and over 5 years of thinking and planning. Established in 2011 our management and design/development team with over 65 years combined experience in MTB Protection and product management has set out to create and build a new protection brand that meets CE standards and create a safe effective protection lineup.

It’s not often that a start up brand can  boast  two World Champions, a Red Bull Rampage winner and  a host of  industry  icons amongst their rider  roster -  but when you check out 7iDP’s line up  it’s pretty impressive! Steve Peat, Fabien Barel, Mark Weir, Kurt Sorge, Joe Barnes, Marco Osborne, Florian Nicolai, Garett Buehler, Chris Akrigg, Neil Donoghue and Jackson Goldstone are just a few of riders  who have elected to ride 7iDP in 2015. These guys however are more than just paid bill boards for the brand.  They are a big part of our product development process.  They also test product and give valuable, detailed product feedback from a huge variety of riding and racing on different terrain across the world.  The result has been a total rethink on how best to provide lightweight, pedal friendly, cycle specific protection that does what it’s intended to do ...protect the rider!

Seven iDP’s product line up spans the entire off-road riding spectrum from lightweight full protection hard shell featuring Curv, Boa and bespoke foams to  more minimalistic  protection that can be worn on all day rides.  All Seven pads meet and exceed CE standards:EN:1621/1 (knee/shin/knee/ shin/elbow/shoulder/hip) or EN1621/2 (back). It is not permitted to sell protection in the EU without passing the standard.

Tactic Knee

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Our top of the line no holds barred DH knee pad.  The Tactic knee cap features our X profile design for a super ergonomic fit  manufactured using a  a 1mm ‘Curv ‘cap – ( a marriage of thermoplastic and fibre technology which results in a super tough yet super light and  flexible cap). Bespoke ventilated foams and neoprene along with a Boa closure system completes the picture.  This is Steve Peat’s pad of choice.

Control Knee/Control Elbow

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The Control Knee/Elbow  are also pack with innovative  features including a “pedal flex zone” which ensures that the pad does not slip whilst pedalling, Air  flow channels to distribute air around the knee keeping the rider  cool and a central strap adjustment system for micro adjustability.  Like the Tactic the Control series also features a 1 mm Curv cap for extra protection. This pad has already received rave reviews and is a favourite to Joe Barnes.

Covert Knee

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The Covert knee is our all-rounder, compression fit with a modular pad system featuring bespoke foams.  The result is a versatile pad suitable for any form of MTB riding.  This is Mark Weir’s and several of our world class Enduro racers pad of choice.

Index Knee/Index Elbow

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Functional, lightweight, hardshell protection with many of the features of the higher end pads, including the X Profile Cap and central strap adjustment system ensure that the Index is a great choice for those looking for quality protection in an economical package.

Flex Knee

The Flex knee is our take on the classic MTB knee guard.  We’ve lightened it up, added our central strap system, and more side coverage.  It’s evolved through 13 prototypes to get to the final fit just right. 

Transition Knee/Elbow

These are our thinnest knees and elbows – still CE EN1621-1 compliant, compression fit, and packable.  A great set of pads for trail riding and less extreme gravity excursions.  This platform is sure to become a favourite for the trail riding enthusiast all of the way to our top Enduro racers. 

Control Body

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Minimal, lightweight body armour that exceeds CE EN 1621:2 . If you don’t like the prospect of wearing body armour this is the protector for you.  Removable Curv shoulder pads angled forward ensure that you are protected if you have an unexpected rendezvous with a tree. The Control body integrates seamlessly with the most popular neck braces on the market.

Transition Short Sleeve/Transition Long Sleeve

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Our modular, slim fitting, compression fit body armour.  Gone are the days when you have to look like an extra out of a Sci-Fi movie to stay protected. The Transition series use Curv allied to bespoke foams to ensure great back protection. The Transition Series integrates seamlessly with most popular neck braces on the market.

Control Ankle

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If you’ve ever been bitten by your stays, cranks, chainrings, or pedals – you’ll know the value of good ankle protection.

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Rider Line-up

DH

  • Steve Peat (Santa Cruz Syndicate)
  • Casey Brown (Bergamont Hayes DH Team)
  • Ed Masters (Bergamont Hayes DH Team)
  • Rupert Chapman (Bergamont Hayes DH Team)
  • Max Warshawsky (Bergamont Hayes DH Team)
  • Jay Williamson
  • Steve Peat Syndicate
  • Kiran MacKinnon

ENDURO

  • Fabien Barel (Canyon Enduro)
  • Joe Barnes (Canyon Enduro)
  • Ludovic May (Canyon Enduro)
  • Ines Thoma (Canyon Enduro)
  • Mark Weir (Cannondale)
  • Marco Osborne (Cannondale)
  • Florian Nicolaï  (Team Rocky Mountain /Urge BP Rally)
  • Alex Cure  (Team Rocky Mountain /Urge BP Rally)
  • Isabeau Courdurier  (Team Rocky Mountain /Urge BP Rally)
  • Jesse Melamed  (Team Rocky Mountain /Urge BP Rally)
  • Peter Ostroski  (Team Rocky Mountain /Urge BP Rally)
  • Kevin Soller  (Team Rocky Mountain /Urge BP Rally)
  • Jordan Hodder  (Team Rocky Mountain /Urge BP Rally)
  • Kyle Warner (Marin Bikes/2014 NAET overall winner)
  • Casey Coffman (Felt Bikes)

ALL MOUNTAIN/ BIG MOUNTAIN

  • Garett Buehler (Knolly)
  • Kurt Sorge
  • Kevin Landry (Polygon)
  • Jackson Goldstone....wonderkid!

TRIALS

  • Chris Akrigg (Mongoose)

Follow us this season for new products and info at Twitter - @7protection, Instagram - 7protection, Facebook - 7Protection, www.7protection.com

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