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Yes that is true. And really, $150 CAD for some decent Shimano xt brakes isn't a big expense. I also sold the stock wheels right away and replaced them with a set of Stan's flow on dt Swiss hubs. And added carbon bars and luftkappe. Even with all that, way cheaper than other options. That's what I kept telling myself...

I joined VitalMTB to weigh in on this. I am in this exact scenario right now. I have owned a Jeffsy 29 CF 1 for roughly a year and a half. It is a great bike, and I truly love the way it rides and what it is capable of. Of course, being almost $2000 cheaper than similar options was...