There available on Nobl's website, they call it sine technology. The shape looks familiar, but I can't remember where. And I could be wrong, but I thought nobl was a rebrand company.
https://noblwheels.com/carbon-rims/ Edit: Nevermind, you were asking about the "He" branding not the unique shape. The shape does look like their current offering tho. Reading comprehension fail on my part.