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Comparing your new location to Kelowna - What gives? Is the area economically different than Kelowna? Or is it more of a Bike Culture thing...meaning your customers just valued their bikes and keeping them running well more in Kelowna?

That has been my experience as well. The vast majority of customers tend be OK with service costs. As long as the cost is communicated, no one likes surprises. There is and always has been lots of hurdles in the retail side, but one of the biggest is internal - Bike shop staff/owners always assuming their customers are as "cost...

I think small product sample sizes would be problematic over the course of time. eg) Cant really compare the price of an XX1 R/D today to one of 10 years ago. For a short window of a few years it might be relevant. It would be interesting to have more of an index approach. For instance, take the average msrp...