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Every journalist and content manager from all the big websites know the answers to all of this speculation already. Some for months in advance and are sitting on lots of embargoed press releases. Vital, Pinkbike, MTBNews, etc don't browse each other's forums to get "news" and the inside scoop, which often only relies on various rider's publicly available instagram postings...

as long as you're not the one "chatting" things are far more interesting.

some brand that's more crazy and more desperate for attention than her