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For sure you guys shouldn't be doing the tests, although I don't think you need neuroscientists. Helmet testing is fairly standardised (at least linear impacts), all you need is a lab and some cash. Here's an example of one done by a German magazine: http://www.freeride-magazine.com/test/integralhelme-auf-die-fresse-mit-… The Germans love hard data, so it is really common for them to contract tests for helmets, protectors, even frame stiffness and suspension curves to labs. Here's another intereting test from a Swedish insurance company, certainly one of the best I've seen: https://www.folksam.se/polopoly_fs/1.139790!/Folksam%20bicycle%20helmet… I'd be really interested in seeing a shoot-out done with the rotational...

"Bad analogies aside, remember, most modern (conventional) helmets were designed to fail. If the helmet is dented, deformed, cracked etc in a crash it did its job (energy went to breaking/compressing the helmet not your head). If the helmet looks okay the only way it absorbed energy was through its padding and perhaps a bit of "temporary material deforming" (compresses other materials for a moment before they return to their orginal shape). This isn't to say the helmet does nothing in these situations, but again, its not going to do as much as the 6D is able to do." This...