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Point number 1 is slightly incorrect. UCI rules only apply on certain races. The Ironman and Challenge series, amongst others are not subject to UCI rules and as such this is where you see most of the uber bike design, things such as integration, beam frames, massive forks and aero additions. The tech shows when the World Champs in Kona...

Joe Barnes to join up with the Athertons and race enduro for their new team and bikes. They’ll release a DH, Enduro and Trail bike to try get some market position