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I watched the videos and thought to myself how are those guys alive? It's nuts where they have pushed this sport. If my child was a pro-mountain biker, I would be bummed. The risk/reward ratio isn't there for me. I want to comment though that I doubt Red Bull makes millions off these events like you suggest, or that a post that gets 100K shares is worth that much. I think advertisers pay around $50 for posts to instagram accounts with tens of thousands of followers. I think the real reason that Redbull doesn't insure riders is that Redbull doesn't...