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Taldfind, what you say is true and not true all at the same time. Your points regarding individual decision-making are valid, but there's ALWAYS room for innovation ahead of what the market is demanding at this moment. Visionary marketing leads the market instead of simply responding to it. Henry Ford said: “If I had asked people what they wanted, they would have said faster horses.” Similarly, no one was banging on Steve Jobs door and saying "give me a handheld phone/ipod/laptop/calendar." There's room in our industry for a brand to take a chance and make "boring" interesting again. "Boring" things...