FYI - opting out of having your ride information included within Strava heatmap data is a separate privacy settings selection and is different than marking a ride "private". I encourage all that are concerned about heatmaps giving away too much information to opt-out. While heatmap data is incredibly useful for planning bicycle commuting infrastructure, it also has potential to increase...
frankie - you need to take the extra step of selecting your individual rides and checking off the box that makes them private. (this is found in the settings/menu for each ride. This removes that ride from the leader boards (so you have no more bragging rights) but you can still see them in your own results. My buddies and...