Press Release

Context Ridewear launches with new value-focused line of gravity MTB kit

New UK based start-up employs a direct-to-consumer model and passes on the savings.

PRESS RELEASE: Context Ridewear

We are delighted to introduce Context Ridewear, a new UK based MTB apparel company with a focus on the gravity sector of our sport. Created by two DH-loving engineers from the Cotswolds, and launched in September 2022; our company was created to directly address our pain-points with the current state of the MTB apparel industry:

– The price of MTB apparel, especially for gravity-focussed DH & Enduro applications.
– The ever-changing fashion, with new lines of gear introduced every season by the large brands.
– The kit just didn't hold up to crashes, had little/no backup support, and cost a fortune to replace. 

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The kit combo deals are the best value way to buy - the Berry/Black Gravity Combo pictured here is £69.99
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The gear is designed for gravity applications, like DH, Enduro, and Bikepark riding.

We had the idea for Context Ridewear around two years ago. Over the years, both founders had ended up with wardrobes full of mis-matched sale-item clothing, having poured their available money into bikes, tyres and uplifts. This frustration led to some discussions over why DH gear had to cost quite so much money - what was so special about it in the first place? Being a pair of engineers with a combined 25 years of business experience behind us, we couldn't leave this question unanswered.

What we found astonished us. By building a super-lean business model, without any retailers or distributors, designing and developing everything in house, and doing all our own admin, not only could we match the prices of the big-brands; we could beat them. 

This isn't something totally new - direct-to-customer bike brands like Canyon and YT have been doing it for years. However, the big clothing brands out there seemingly aren't in any rush to follow suit at this time, so there was a gap in the market for us to exploit, whilst passing the savings on to our customers.

So, the hunt to find production partners and design our product range began. After 18 months of design, sample sourcing, materials and construction testing, Context Ridewear was officially born! It is with great pleasure we introduce our Gravity gear range to the Vital MTB community. 

Our gravity MTB gear range

Gravity MTB Pants

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Gravity MTB Pants are built super-tough for DH and Enduro use.

• Heavyweight 'soft-shell' Polyester construction, with a slight stretch and good water resistance.
• 400GSM Cordura knee panels for crash resistance.
• Double and triple-stitched in strategic areas for robustness. 
• Rear panel is made from a very water resistant Polyester/PU blend for added splash resistance. 
• Elasticated calf panels for a comfortable, slim fit around the lower legs. 
• Ratchet buckle waistband and YKK zippered fly.
• Two waterproof zip pockets at hips. 
• Raised rear coverage for added mud protection.

2-Layer Jersey system

Context MTB DH Gravity Combo Blue Grey WHIP1
2-layer Jersey system has a compression jersey base, and a casual mesh vest on top.

• Moto-inspired layering system. Compression under-layer with a casual Mesh sleeveless over-shirt.
• Custom fit - elongated body and arms so that everything stays covered when stretched out on the bike.
• Loads of colour combinations available, by changing mesh jersey or compression combination.
• Mesh jersey can also be worn on its' own on very hot days, or for extra style on summer evenings! 
• Ideal for running with a chest or back protector.

Softshell Fleece-lined Gilet

Context Ridewear Softshell Gilet Main 1
Softshell fleece-lined Gilet for cooler conditions

• Softshell Polyester Gilet with fleece lining.
• Ideal for keeping your core warm on cooler, windy days.
• Extended tail length for coverage on muddy rides.  
• Designed to be worn over our compression jersey.
• Two fully waterproof pockets with waterproof zips.
• Key tether in one pocket, goggle wipe in the other. 
• Subtle faux-leather branded tag on front. 

Our Kit Combos

Gravity MTB Combo

Context MTB DH Gravity Combo Green Black BIKE
The Gravity MTB Combo is available in 8 colour combinations

• A 3-piece outfit comprised of the Gravity pants and 2-part jersey, for a discounted price. 
• 4 colour options of mesh jersey, and 2 compression jersey colours to choose from.
• Sizes ranging from Small to XL. An XS Pant option will follow very soon. 

Winter Gravity Combo

Context Gravity Gilet View 1
The Winter combo includes a softshell fleece-lined Gilet in place of a mesh jersey.

• A 3-piece outfit comprised of the Gravity pants, compression jersey, and Gilet, for a discounted price. 
• 2 compression jersey colours to choose from.
• Sizes ranging from Small to XL. An XS Pant option will follow very soon. 

Our 1 year Crash Replacement policy

Carousel9 crash replacement scheme

We are offering, with every single piece of Context Ridewear, a 1 year crash replacement policy which entitles the owner to a large 40% discount off a replacement if they manage to break their gear whilst riding. Not only does this show how tough and well built we think our gear really is; but by not offering these replacements for entirely free, we don't have to add that cost onto the initial purchase price of the item. So, we've got our riders' fully covered without any extra purchase costs.

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Context is rider owned, and the gear is designed by riders, for riders.

For more information, visit, grab some gear, and go ride your bike!



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