The Gravity Cartel Signs Mountain Bike Pro Eric Carter

Eric Carter joins the Gravity Cartel and we're excited to see what he brings to the brand. - Fred

The US Office for Spank and iXS Sign EC as a Racer and Ambassador at Events in North America

Press Release // Vancouver, WA, May 6, 2015 - The Gravity Cartel, which is the US sales and service office for Spank Industries and iXS Protective gear, has signed Pro Racer Eric Carter. “EC” will be racing on Spank components and iXS helmets, pads and clothing for this year as well as being an ambassador to the brands at events throughout the southern California area and beyond. Eric will also be helping the brands with R&D testing on new products that are in the works from both companies.

Victor Sandrin, the Gravity Cartel US Sales Manager, said “I have known of Eric through racing for a long time, and on a more personal level for the past 3 years, and he is the ultimate pro! Always willing to talk to fans, give advice to young racers and is a great ambassador to the sport. When we started talking more about him riding for us I could tell he understood the business side of this sport better than most and what brands need from a guy like him. I am really excited to bring him on board and have his help in building the brand awareness in the SoCal market, as well as input on new product coming down the pipeline! He has already scored a win at the Legends Slalom at Sea Otter which was his first official race for us!”

Eric Carter said, “At this stage of my cycling career I feel the most important thing is to align myself with people I know and trust and working with solid companies that I believe offer long term relationships. When Victor at The Gravity Cartel asked me to be a part of the family the decision was easy. Knowing Victor, his Work ethic and the integrity he possess made the decision simple. The current lines of Spank Components and IXS Protective Gear are solid brands that are gaining traction in the North American markets. The process of how these products go from concept to marketplace allows for a quick development timeline and product revision to continually meet consumer demands.”

Carter also says “One of my favorite parts of working with companies is the product development phase, we have already been working on some really cool revisions to current products and I’m excited to see the roll out. I’m looking forward to what the future holds and being a part of the continued growth of The Gravity Cartel, Spank and IXS. Plus I’m really looking forward to hitting some events on the bike this year.”

Eric has a full schedule of events and rides that he will be participating in and new products coming down the pipeline will undoubtedly have the “EC” stamp of approval. Eric is also an outside sales rep for Marin Bikes so shops will be sure to see Eric and his Spank equipped bikes and iXS gear all over southern California. Eric can be reached at ec@marinbikes.com and Victor can be reached at victor@thegravitycartel.com