Huntington Beach, CA (March 17, 2012 ) – Approximately three years to the date, the new ownership team of SDG COMPONENTS, Inc. acquired the Bicycle Division from SDG USA. Today, the passionate crew has substantially enhanced all facets of the brand and its organizational structure, all while building upon the foundation of SDG’s (Speed Defies Gravity) race-proven heritage. As the highly anticipated opening round of the WC season approaches, SDG is more than proud to announce the official 2012 Gravity Race Team Roster. With over 100+ global professional DH / Enduro / 4x race athletes onboard SDG saddles and the coveted I-Beam Technology, they are led by reigning WC DH Champion Aaron Gwin (Trek World Racing) and multi WC and World Champion phenoms – Sam Hill and Troy Brosnan (Monster Energy – Specialized).
Aaron Gwin: “I used the I-Fly saddle and Micro Post in my path to winning the World Cup Overall last year and there’s no better combination out there. The I-Beam Technology gives me everything I’m looking for in a saddle and post combo – it’s super light, strong and easy to use with the clean look that I like.”
Trek World Racing Team Manager and Director of 23 Degrees Sports Management, Martin Whiteley had this to say about the official signing: “Since 2004, I have always chosen SDG as our team supplier for both seat posts and saddles, as it’s plainly obvious to me they provide us with perfect combination of light weight performance and reliability through strength, as well as being super easy to adjust. SDG have been with us all the way as we’ve won three World Cup Team titles, both with Team G-Cross Honda, and last year with Trek World Racing.
Head Mechanic, Team Monster Energy – Specialized, Jacy Shumilak: “Nothing beats the strength and performance of SDG’s line of I-Beam seats and seat posts. Working with a company that takes our program’s feedback directly and goes into a production model is priceless. The ‘Storm’ line of traction saddles for ultimate grip is true testament of SDG’s contribution and support to our team and the racing community.
Sam Hill: The storm saddle is awesome! Anytime I sit down, whether it’s wet or dry, I’m going to have the best traction available.
Troy Brosnan: The SDG Storm saddle is more than perfect for any muddy conditions – it helps maximize grip and stops you from sliding around when you take a tear-off! The I-Beam is super strong and also one of the light seats in the world.2012 SDG Gravity Race Team Roster Includes:
Trek World Racing
Team Monster Energy – Specialized
MS Mondraker Team
Devinci Global Racing
SuperTeam Commencal
Dirt Norco Race Team
Commencal – Riding Addiction
Factory Banshee
CK Racing Santa Cruz
Team Yeti UK
Team Hyper Bikes
Team DRD Intense
Team Geronimo / Banshee Bikes
Perform X Young Guns
Tribe Sports France – Team Enduro
Anka Martin
Simon Andre
“As a smaller company, we don’t have the luxury to buy our way into the market, so it’s truly a blessing when the world’s best athletes are embracing our products. All of our riders and team partners are true ambassadors to the SDG brand and their product feedback is invaluable to our success. I couldn’t be happier with our all star lineup – it’s going to be an awesome season of racing and I can’t wait for the opening round in RSA this weekend.” Tyler Anspach – President of SDG COMPONENTS.
Stayed tuned for SDG’s Dirt / Slopestyle roster announcement, along with product and news updates at www.sdgcomponents.com and www.facebook.com/sdgcomponents.
About SDG COMPONENTS:
Inspired in the early ‘90s by the Huntington Beach, Calif., action sports scene and the Speed Defies Gravity mantra, SDG COMPONENTS has emerged as a leader in the global bicycle saddle market. From its inception, the Company had sought to shatter stereotypes by creating the industry’s first Kevlar saddle covers, followed up with complete Kevlar-covered saddles. More recently the Company completely revolutionized the seat-to-post connection with the coveted I-Beam Technology. The Company isn’t resting on its time-tested, race-proven heritage, and today, with new ownership and laser-beam, bike-only focus, SDG COMPONENTS continues to keep the industry on high-alert, with new concepts launching into the marketplace every year. With distributors in over 35 countries worldwide, the Company is distinctly woven into the tapestry of the bicycle industry. Embraced by teams, professional athletes, weekend warriors and product managers, SDG COMPONENTS saddles and posts may be found as Original Equipment on leading brands such as Banshee, Bergamont, Canyon, Cube, Commencal, GT, Louis Garneau, Mongoose, Orange, Rocky Mountain, Santa Cruz, SUNN and many others… Learn more about the Company at www.sdgcomponents.com
3/17/2012 11:37am
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