PRESS RELEASE

Kitsbow Releases Polartec® Power Wool™ Collection

PETALUMA, Calif. (Nov. 27, 2018) Expanding its line of premium bike apparel designed in partnership with Polartec, Kitsbow is excited to release the new Power Wool Performance Knicker, Tight, Arm Warmer and Knee Warmer, all of which are made locally in the U.S. The products are made of a new, compression version of Polartec® Power Wool™ fabric technology, a revolutionary, bi-component knit that combines the best of both natural and synthetic fibers, without blending them.

The unique, plated construction of Polartec Power Wool fabric places only soft, high quality merino wool next to skin where it creates a comfortable microclimate, moves moisture in a vapor state, and is naturally antimicrobial, while synthetic fibers on the outside enhance stretch, recovery, durability, and more effectively manage moisture.

“The industry standard of blending wool and synthetic yarns together can hinder the performance of the material, but Polartec’s Power Wool construction is incredibly advanced and has optimized our base layers for killer performance, no matter the condition,” said Zander Nosler, Founder and CEO of Kitsbow. “This collection is also made ‘just in time’ in Petaluma, bringing our number of styles made in the U.S. up to 50 percent - and growing.”

“This new compression stretch version of Power Wool enables greater comfort and performance for cycling in cool to cold conditions,” says Gary Smith, Polartec CEO. “We knew Kitsbow would find it to be highly useful and make beautiful product from it, so we’re very pleased to partner with them for the launch.”

Power Wool Performance Knicker

This Polartec collaboration provides first-of-its-kind compression support via four-way stretch Power Wool technology, enhancing the ride and recovery process. Added features include articulated joints for better knee movement, abrasion resistance and no-slip grips around your leg. MSRP: $199.00

Power Wool Performance Tight

Sometimes you need a tight over your legs for that cold weather ride, run or even outdoor yoga. Designed without a chamois, the Power Wool Performance Tight provides full coverage and compression for a range of indoor and outdoor activities -- and can be worn over a base short

(Ventilated Base Short V2 or Origin Base Short) for the trail and over the Coleman Valley Bib Short for ripping gravel. MSRP: $199.00

Power Wool Performance Arm Warmer & Knee Warmer

Kitsbow’s classic arm and knee warmers have been upgraded with this new Power Wool technology, made for the riders that don't stop when the temperatures drop. Polartec's construction of 53 percent nylon, 26 percent spandex and 21 percent wool provides the warmth and durability needed for cool-weather riding. MSRP: $75.00

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About KitsbowWith unabashed style and technical excellence, Kitsbow celebrates the joy and passion of cycling by creating the world's finest bike clothing. Offering high-performance apparel, the California-based company prioritizes quality, value and the belief that anything that's done should be done with the absolute best of what's available. To view the line and learn more about Kitsbow, visit www.kitsbow.com.

About Polartec

Polartec is the premium provider of innovative and sustainable textile solutions. Since inventing modern synthetic fleece in 1981, the engineers at Polartec continue to advance the science of fabric, creating fabric technologies that solve problems and improve the way products are designed and used. Polartec products range from lightweight wicking and cooling fabrics, to insulation and weather protection textiles, and are utilized by leading consumer brands, the U.S. Military and other global militaries, flame resistance, workwear, and contract upholstery markets. For more information, please visit Polartec.com and follow Polartec on Instagram, Facebook and Twitter.

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