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7iDP Launches Project.23 Full-Face Helmet Line

From a brand that consistently produces well thought-out and constructed gear comes an all-new full-face helmet aimed at safety and comfort.

7iDP Launches Project.23 Full-Face Helmet Line

Project.23

In debating the characteristics of the Project.23 helmet, we discussed the pros and cons of a hardshell compared to a microshell helmet. We all agreed the prospect of a full-on crash in a microshell helmet wasn’t something we’d want to experience. We just didn’t feel comfortable with the idea of marketing such a design as a gravity helmet.

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Our design group was unanimous in their opinion that the helmet should have a hard shell construction allied with great ventilation and be as light as possible without compromising its protective characteristics. These beliefs were backed up when we consulted a range of riders from EWS and downhill World Cup racers to local trail riders.

A hard shell (think DH/motocross helmet) - has an outer shell made typically of Carbon, Glass Fiber or ABS. The shell protects the EPS foam core from puncture and absorbs energy on impact. A typical micro shell helmet (think XC/trail/road helmet) does not have a substantial outer shell, as a consequence provides inferior protection.

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Ventilation - The ‘23’ In Project.23 refers to the 23 full-bore vents that allow air to flow in at the front, move through the specifically designed channels and exhaust heat at the rear. This enables incredible through-flow for ease of breathing while helping you stay cool.

Weight - There was no compromise in our choice of materials to ensure the correct balance between protection and weight. This resulted in a weight of 945 grams for the Carbon and 1060 grams for the Glass Fibre model in a size large.

SERT - Seven Energy Reduction Technology

To further augment the safety features of the Project.23 helmet we examined the key questions of how to reduce energy transfer to the brain and reduce rotational force impact.

We studied what was currently on offer; some brands were certainly on the right line, others appeared to be buying into marketing hype. After studying the data it became evident that a reduction in impact energy transfer had to be our primary goal. Hence the development of SERT.

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So what is SERT?

Essentially, SERT is a smart foam with two key functions:

1. Research and dialogue with experts indicated that it is absolutely key to reduce the amount of energy that reaches the brain on impact. SERT does this by absorbing greater levels of energy than an EPS liner alone and can reduce the energy transfer to the brain by up to 20%.

2. Test data indicated that SERT also leads to a reduction in the rotational motion of the brain on impact.

CRV - Crash Release Visor

To further reduce the rotational motion of the brain, we designed our visor to break away on impact. The visor snaps on/off, so in the event of a crash it:

1. Releases on impact.

2. Can be snapped back into position or replaced quickly - no bolts to shear and get stuck internally in the helmet.

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Project.23 Features:

  • 23 big-bore vents - for in-and-out airflow to remove excess heat
  • CRV (Crash Release Visor) system - allows the visor to release on impact to help reduce rotational forces
  • Easy position adjustable visor angle
  • Injection-moulded trim - protects helmet shell
  • Goggle Dock - for perfect goggle fit and stability
  • AegisTM anti-microbial liner - helps to keep internal fabric fresh
  • Quick-release liner - for easy washing and cleaning
  • FidlockTM - magnetic strap closure for quick and easy removal
  • TF (through flow) goggle ventilation - allows airflow for improved visibility
  • Carbon helmet supplied with padded Pro Helmet Bag.
  • GF helmet supplied with drawstring bag.
  • Micro sizing to ensure perfect fit - sizes XS(53-54cm), S(55-56cm), M(57-58cm), L(59-60cm), XL(61-62cm), XXL(63-64cm)
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Carbon

  • Colors: Raw Carbon/Gloss Grey | Raw Carbon/Gloss Electric Blue
  • Weight: 945 grams (L)
  • Price: UK - £269.99 | US - $349.99
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Glass Fiber

  • Colors: Matt Blue/Gloss Grey | Matt Teal/Gloss Black | Matt Dark Red/Gloss Red | Matt Grey/Gloss Black
  • Weight: 1060 grams (L)
  • Price: UK - £179.99 | US - $239.99

Project.23 helmets are available from 7Protection.com and 7iDP retailers.

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