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100% is excited to begin the 2016 season as a sponsor of the GIANT Factory Off-Road Team.  The new relationship has been off to a strong start at the recent Crankworx Rotorua and EWS Argentina events where riders have debuted the new 100% line.

The partnership between 100% and the GIANT Factory Off-Road Team has developed over the last few seasons as some of the top DH riders on the team have been wearing 100% goggles. Now, with the addition of our Aircraft helmet, Speedcraft performance eyewear, and expanded line of products, we’re excited to take our relationship to the next level with this top level team and support them with the best products available.

GIANT enters the 2016 season after a highly successful 2015 campaign that brought multiple podiums and some big wins. The eight-rider team will center their efforts on the UCI World Cup and Enduro World Series this season with the entire roster of athletes outfitted in 100%’s expanded product line.

The World Cup Downhill team includes five-time Columbian National Champion Marcelo Gutierrez who finished inside the top ten in 2015 World Cup rankings. He’s joined by teen sensation Alex Marin, and the 21 year-old French rider, Guillaume Cauvin.

Yoann Barelli, Josh Carlson, and Adam Craig will make up the Enduro roster. Carlson has already put GIANT and 100% on the podium in his 2016 debut at Crankworx Rotorua last month. In addition to the team’s global riders, Carl Decker and Seamus Powell will focus on American XC and Super-D events.


Next up for the team is the UCI World Cup season opener in Lourdes, France this weekend followed by the Sea Otter Classic in Monterey, CA next week. 100% will be onsite at Sea Otter with the full range of new Spring 2016 products as well as autograph signings with the GIANT team. Be sure to stop by and check us outat booth #938.

For more information on the 100% and Giant Factory Off-Road partnership be sure to check out the 100%blog

About 100%:

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?"

Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer.

100%.  The Spirit Of Racing.

For more info,

Follow us @ride100percent

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