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Semenuk's Official Welcome to etnies Edit 3

You know the nastiness you're about to witness. Semenuk's official etnies launch video with press release below:


August 14, 2018 (Lake Forest, CA) – With over 30 years of building high performance footwear rooted in skateboarding and action sports, etnies is excited to elevate the mountain bike footwear category with the most durable footwear and the sport’s biggest name.

With five Crankworx gold medals, over five million views from his captivating viral videos, and multiple freestyle world titles, Brandon Semenuk is a mountain biking prodigy. Inspired by BMX, his effortless arsenal of skill, style and influence transcends far beyond the mountain bike community.

As the pioneer he is, Semenuk wanted to work with etnies to revolutionize mountain bike footwear. "Back in 2011 I was battling with a lot of bad heal bruises,” says Semenuk. “I got a pair of etnies and they instantly gave me the support and protection I’ve been needing so I could finally ride comfortably again.”

In addition to support, protection and comfort, Brandon delivered a high performance shoe housed in a clean silhouette with hidden technology in his own signature model - the Jameson Mid CRANK - that drops in September. etnies’ full mountain bike collection will officially launch in spring 2019.

For more information and to receive updates, sign up at and follow @etnies on Instagram. The Jameson Mid CRANK will be available in September at and your local ride shop.

Credit: etnies

sspomer sspomer 8/14/2018 10:49 AM

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