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A Dadcam and Disposable Cameras - adidas Five Ten Mixtape - Endless Possibilities 1

adidas Five Ten Releases New Team Video ‘Endless Possibilities’ Putting the Production in The Hands of The Athletes.Starring Danny Macaskill, Thomas Genon, Martin Søderstrøm, Vero Sandler, Kenny Belaey, Brad Simms, Darren Berrecloth and Hans Rey.

In the spring of 2020, countries across Europe and North America found themselves in nationwide lockdowns with restrictions imposed on national and international travel and limits on the number of people able to gather indoors and out. We all had to change the way we went about our lives.

Endless Possibilities put the creative in the hands of 8 global adidas Five Ten athletes who were sent personal handheld video cameras and still cameras to their home. The brief was simple, to document their riding first-hand, showcase what riding means to them and what they can achieve right out of their front door.

As countries around the world found themselves limiting travel and the numbers of people able to meet up, riders quickly found themselves having to reshape the way they looked at their sport, including the pros. However, creativity has always sat at the heart of biking, from the trails to the streets and your backyard, creativity has shaped the sport. Rather than seeing restrictions as a limiting factor, we could all use our circumstances as a way of getting creative and being open minded to new opportunities right on our doorsteps.

To celebrate the launch of the new apparel range, Five Ten wanted to bring the stoke and show that with a little creativity there are endless possibilities right on your doorstep.

“We have one of the most incredible athlete line ups of any brand, from Freeride to Dirt Jumpers, trials riders to BMX, it is something we are proud of. The Five Ten apparel range celebrates the diverse nature of our sport and we wanted to showcase this in a film that gets people stoked to ride no matter the situation they find themselves in. If all you have is a car park or a grass hill, a little creativity can make this the best day ever on your bike. With an open mind there are endless possibilities” - Luke Hontz, Senior Product Manager - Five Ten Bike

Credit: Five Ten
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