SCOR

Swiss brand BMC is best known for its road and XC bikes, and that left some of the mountain bikers working in the company a bit frustrated - to the point where they started experimenting with longer-travel prototypes in their spare time, leveraging the access they had to world-class manufacturing facilities and skills. As this work progressed, BMC eventually came to the conclusion that it was too interesting not to take to market, but because it would not easily fit into the BMC catalog and its brand identity (still heavily based on road racing), the decision was made to create another brand –...