Project 321

Ask anyone with lots of carbon wheel experience and they'll express a preference for stiffness or compliance. It's a surprisingly polarizing topic. What happens when you combine those two worlds into one wheelset, with a stiff rear and compliant front? Agreement across the board during blind testing. This revelation lead to the creation of the new Crankbrothers Synthesis wheels. Recognizing the potential to improve their wheelsets, Crankbrothers invested in two forward-thinking individuals from varying schools of thought. Jason Schiers, one of the co-founders of ENVE, long held the belief that...

In the world of mountain bike components, there are some heavy hitters pumping out some high quality components. Specific towards hubs, some companies you may have heard from are Chris King, Industry Nine, Onyx, Hope, and Profile Racing. One company that you may not have heard from, yet has recently been turning quite a few heads, is Project 321. After that quick “Project 321” google search you’ll find their website which seems to be some sort of a hotchpotch of products ranging from car parts to keychains. But don’t let this diverse range of products fool you, they make a mean hubset that has...