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KING OF BLING? Loic Bruni's World Champs Specialized Demo DH Bike 5

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KING OF BLING? Loic Bruni's World Champs Specialized Demo DH Bike - WORLD CHAMPS BIKE - Loic Bruni's Specialized Demo - Mountain Biking Pictures - Vital MTB

We've seen this bike for a couple hours now on Instagram and stuff. The first impression was that it's not very French. No red, no white, no blue. It's World Champs, why isn't the bike patriotically tied to the rider? Now we get it. Now that Sven and Boris have sent their nice photos, we see this is all about a royalty play, all about being the king of bling. Loic Bruni, the guaranteed World Champ for another few days, is saying this next trip around the sun with the rainbow stripes is his too, and all should bow down and kiss the ring. Maybe none of that has crossed his mind and we wouldn't be surprised if it didn't because he's such a nice guy, but damn, this bike looks mint. Besides the eye candy, we love the fact he's on 2.3-inch tires in the face of all the huge meats out there and that they're still taping over the SRAM logo on the cranks.-gordo

Credit: Sven 'n Boris

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