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Seb Kemp, Proud Papa

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Seb Kemp, Proud Papa - PIT BITS - 2019 Crankworx Whistler Bikes and Tech - Mountain Biking Pictures - Vital MTB

During an early morning stroll, we found Seb Kemp of Santa Cruz Bicycles teaching his little one the intricacies of digital marketing. Overheard, "This is Instagram. Double tap for like. If you see a video that's funny, you can steal it for your own account and no one will try to sue you because everyone will work for likes instead of money. It's not like when your dad was young."

Credit: gordo
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