Press Release

Play Sports Network Management Agrees Deal To Take Majority Stake From Warner Bros. Discovery

Swings and roundabouts.

Warner Bros. Discovery has today confirmed the sale of a majority stake in Play Sports Network to its founder, Simon Wear, and CEO, Mia Walter. Play Sports Network and the leading cycling community brands it operates, including Global Cycling Network (GCN), has been part of Warner Bros. Discovery since it acquired a majority stake of Play Sports Network in 2019. 

During the time of Warner Bros. Discovery’s majority and whole ownership, Play Sports Network’s brands were part of amplifying Warner Bros. Discovery’s position as the ‘home of cycling’, with Eurosport continuing to provide premium cycling coverage for viewers across Europe. Warner Bros. Discovery is retaining a minority stake with a view to working with Play Sports Network’s leadership on the long-term development of the business.

Both organisations will continue their considerable efforts to serve the cycling community and cycling audiences. Play Sports Network will continue to operate its cycling brands delivering digital content across YouTube, its websites and other social platforms. Warner Bros. Discovery maintains its focus on world-class live cycling coverage through Eurosport on linear television and its streaming services Max and discovery+, offering the widest range of men’s and women’s races anywhere, including more than 1,000 cycling broadcasts per year.

Warner Bros. Discovery (then Discovery, Inc.) first invested in Play Sports Network in 2017, before taking a majority stake in 2019, and the business outright in 2021.


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