Press Release

A New Home For UNNO Bikes In Canada

Western Bike Company is delighted to partner with UNNO Bikes.


Western Bike Company is delighted to announce a partnership with UNNO Bikes, becoming one of the first retailers of the UNNO brand in Canada. This partnership complements Western Bike Company's existing premium brands, including NOBL Wheels, Chris King, Onyx Racing, and Sapim Spokes, further underscoring WBC's commitment to bringing cutting-edge cycling technology to the Canadian market.

UNNO Bikes, hailing from Barcelona, Spain, are celebrated for their striking design and unwavering commitment to building premium, performance-oriented bikes. Their focus on cutting-edge technology and meticulous craftsmanship has earned them a devoted following among both professional athletes and passionate cycling enthusiasts since their establishment in 2012.



Western Bike Company is headquartered on Vancouver Island, BC, in the heart of the Pacific Northwest. UNNO Bikes will be well at home in Western Bike’s Cumberland showroom for premium cycling products, a stunningly restored heritage building that’s home to NOBL Wheels, and a stone’s throw away from miles of world-class singletrack.




Starting early November, customers in Canada will have the chance to experience UNNO’s unique bikes in person with 2024 models on display that feature fresh colourways and updated build kits. For those eager to explore the collection now, online sales are live on the Western Bike Company website.

"We take immense pride in being a retailer of UNNO Bikes in Canada," remarked Christopher Arruda, Brand Manager at Western Bike Company. "UNNO's distinctive design, boutique nature, and willingness to embrace innovation align perfectly with their proven on-trail performance, and that's truly exciting!"

"We are very stoked to partner with Western Bike Company in Cumberland," said Sebastian Arredondo, Sales Director at UNNO Cycles. "This partnership represents an exciting opportunity to bring UNNO's exceptional bicycles to cycling enthusiasts in western Canada. UNNO Cycles is committed to delivering the ultimate riding experience, and we are confident that our collaboration with Western Bike Company will allow us to do just that."

For more information about Western Bike Company's partnership with Unno Bikes, visit

About Western Bike Company: Western Bike Company serves as a bridge between premium cycling vendors and their end customers. Headquartered on Vancouver Island in the heart of the Pacific Northwest, we love to ride bikes and are dedicated to the constant technological innovation that drives our sport forward.



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